Latest Resources

This page provides general information and easy to use guides, templates, links and articles about everything from marketing to policy and procedure writing.

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  • Producing & Touring
  • Marketing & Audience Development
  • Venue Operations
  • Policies & Procedures
  • Finance
  • Research
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Marketing & Audience Development

A case study of the MANPAC Theatre Strategy

Like many venues, the Mandurah Performing Arts Centre found theatre performance to be amongst its most challenging to market. Manpac decided to pursue a strategy to analyse the low attendances at theatre, understand the theatre audience and wider audience motivations, and better understand communication and product development to grow theatre numbers and develop a long-term theatre strategy.

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Venue Operations, Policies & Procedures

Governance working for you

Good governance is important for every business from the Fortune 500 companies to the not-for-profit (NFP) local sports club. It is what turns the group of people coming together from a collection of ideas and intentions to a focused group working towards a common goal.

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Venue Operations, Policies & Procedures

Insurance Tips and Considerations

Accidents can happen at your Arts Centre/Theatre and its important you understand your ‘liability’ or legal responsibility to compensate for damage or injury to people and property. This document is intended as some items for consideration and should not be taken as advice without speaking to a professional insurance broker.

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