Level up your marketing workflow with practical, hands-on AI skills built specifically for arts organisations.
This workshop shows you exactly how to use ChatGPT and other tools to save time, sharpen your messaging and boost marketing output. Participants will take part in 1-2 hands-on activities to practise these skills, and we’ll look at other AI tools worth adding to your toolkit.
Learning Outcomes
By the end of this workshop, participants will be able to:
- Use ChatGPT confidently as a productivity and marketing tool
- Write effective, brand-aligned prompts tailored to arts and venue marketing
- Draft, edit and repurpose show copy, social media content and eDMs efficiently
- Brainstorm marketing campaign ideas, taglines and audience-engagement strategies using AI
- Summarise marketing data or reports into clear insights for teams and stakeholders
- Build and customise a basic CustomGPT for your own marketing needs
- Identify where AI tools – including ChatGPT, Copilot and others – can support and streamline your marketing processes
- Apply practical skills through hands-on exercises that reinforce real-world use
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Workshop Details
- Delivered online by McNaught Media
- 2PM to 4.30PM, Tuesday 17th February 2026
- FREE for CircuitWest members / $30 for non-members.
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About the Facilitator
Kasia Jones is a leading social media strategist, Meta Advertising Specialist and workshop facilitator with more than 18 years’ experience in marketing, communications and digital strategy. As the Founder and Creative Director of McNaught Media – a Perth-based digital agency and official Meta Business Partner – she supports organisations and businesses across Australia to modernise their marketing and strengthen their digital capability. Kasia is widely recognised for her expertise in social media, Meta advertising, AI-driven productivity and strategic communication, and she regularly delivers high-impact workshops, training programs and advisory sessions for government, industry bodies and creative organisations. Her work focuses on helping teams elevate their storytelling, streamline workflows and confidently integrate emerging digital tools to reach and grow their audiences..
Proudly supported by the WA Government and Lotterywest.