I’m pleased to announce one of our new online programs in association with Dr Bob Harlow – “Start Your Day with Bob”.
Each week from 30th April 2020 – 4th June 2020 CircuitWest and Dr Bob will bring you a live presentation with question time. The first five of the presentations will go for 1 hour and be based largely on presentations he gave at Showcase in 2018 (Getting Past “It’s Not for People Like Us”, Building Deeper Relationships and Taking Out the Guesswork) and in 2019 (The Audience Journey and Common Challenges in Building Audiences). The finalSurvey Masterclass is new in 2020 and designed especially for CircuitWest, and will run for 90mins (we strongly recommend the Taking Out the Guesswork webinar as a prerequisite). The presentations on ZOOM will start at 9am and come at no cost to you.
For some of you this will be a refresher and for some you this will be your first experience of the magnificent Dr. Bob
The schedule and links are below.
Getting Past “It’s Not for People Like Us” April 30th 2020 9.00am
Case studies of organizations that built excitement (and attendance) with audiences that had not thought about them in the past.
https://us02web.zoom.us/j/81630747579?pwd=WDdCZEJsOEd1dXdsZjY3TEk2Q3dtQT09
Meeting ID: 816 3074 7579
Password: 047717
Dial by your location
+61 861 193 900 Australia
+61 8 7150 1149 Australia
Meeting ID: 816 3074 7579
Password: 047717
Building Deeper Relationships May 7th 2020 9.00am
Examples of organizations that took a long-term strategy, carefully thinking out the kinds of relationships they could have with new and existing audiences, and then building out programs to create those bonds.
https://us02web.zoom.us/j/81350581295?pwd=Z2lHMmhFWDlMNSt5K0FNRmtZbjJDZz09
Meeting ID: 813 5058 1295
Password: 869734
Dial by your location
+61 861 193 900 Australia
+61 8 7150 1149 Australia
Meeting ID: 813 5058 1295
Password: 869734
The Audience Journey May 14th 2020 9.00am
Summarizes two decades of research on how audiences find our organisations, including how our communications with them can prompt them not only to visit, but also to return.
https://us02web.zoom.us/j/89188362953?pwd=V0puYmViRlBMRXdjK1Z4S0xzVHJ0dz09
Meeting ID: 891 8836 2953
Password: 432893
Dial by your location
+61 861 193 900 Australia
+61 8 7150 1149 Australia
Meeting ID: 891 8836 2953
Password: 432893
Common Challenges in Building Audiences May 21st 2020 9.00am
Successful audience-building requires doing things differently. The organisation needs to be aligned around that initiative and ready to receive newcomers who may be looking for a different experience than existing audiences. Research provides several guiding principles for success.
https://us02web.zoom.us/j/89690893165?pwd=U1FpemtDSFBTYkhsUTBOVkYrSCtwZz09
Meeting ID: 896 9089 3165
Password: 166898
+61 861 193 900 Australia
+61 8 7150 1149 Australia
Meeting ID: 896 9089 3165
Password: 166898
Taking Out the Guesswork May 28th 2020 9.00am
How arts groups can use market research to identify how to attract and retain audiences.
https://us02web.zoom.us/j/85717400710?pwd=MkkwS3A0K1YwOFk2dzRDYUdqcmxaUT09
Meeting ID: 857 1740 0710
Password: 276535
Dial by your location
+61 861 193 900 Australia
+61 8 7150 1149 Australia
Meeting ID: 857 1740 0710
Password: 276535
Survey Master Class 4th June 2020 9.00am
Learn how and why you should survey your audiences, including: (1) what surveys can and cannot tell you, and (2) how to create a short (read: manageable) survey that will help you effectively track who is coming, what brings them, and what they are looking for.
https://us02web.zoom.us/j/84547874320?pwd=ZVJNUjRjaVFZY3ZhVjdIZm5vR0pJUT09
Meeting ID: 845 4787 4320
Password: 801108
+61 861 193 900 Australia
+61 8 7150 1149 Australia
Meeting ID: 845 4787 4320
Password: 801108
Hope we can see you there!
ABOUT DR BOB HARLOW
“The most impressive thinker in audience development in the world today”
Bob Harlow is changing how performing arts organisations around the USA think about growing, changing and developing new audiences.
An internationally renowned researcher, he has lead the way in audience development in his work for Wallace Studies in Building Arts Audiences. He has demonstrated how research and changing thinking and planning can grow audiences in some of the most niche areas. Even with arts genres thought to be the biggest challenge to fill, Dr Harlow’s work changed the status quo and brought new audiences where they were least expected.
Bob has developed a number of excellent resources for audience building and development and addressing barriers for attendance and through research.
